Tips to Become a Content Creator
The art of vlogging is more popular than ever, and some of the best people to do it can not only afford to make a living from it – they are making as much as £283,203 (circa €320,132) per post.
It is clear to see why becoming a content creator makes for an attractive career path, but just how does anybody get started in this competitive industry?
Fortunately, as part of their Vloggers’ Success Files, campaign, the team at Business Name Generator have shared, with That’s Farming’s readers, five tips to help you start your content-creating journey the right way.
- Know your niche and establish your brand
The best content creators stand out because their content is unique or memorable in some way.
If you are just getting started, it is important to be aware of what it is that makes your content stand out from the rest.
To understand your niche, you should consider the sort of content you enjoy and what you would like to see more of, as well as take into account your natural talents.
Only by understanding your niche can you start to establish your brand and attract the right sort of audience who will return to your content repeatedly.
Keep making video content
Despite what a lot of people may think, being a content creator is hard work, and a lot of time and effort is required to keep producing quality content that you can upload to your profiles regularly.
Research from Business Name Generator found that 100% of the top 20 vloggers in the world tend to share at least three lots of video content per week to TikTok and/or YouTube, as well as keeping their Instagram Stories and Reels feed constantly flowing with content.
Statistics from Ahrefs show that monthly searches for the term ‘Instagram reels’ (148,000) are over six times greater than searches for ‘Instagram Photos’ (24,000), proving just how essential video content is when building your online brand.
The more video content you produce, the more likely you are to build a loyal followership.
While it is important to build up a full portfolio of content quickly, you should remember not to rush the process.
You will naturally start to see your follower count increase with time if you keep uploading content that is of good quality on a consistent and regular basis.
- Be aware of current trends
Using your imagination is the best way to think of content ideas that are unique to you.
However, combining this with taking inspiration from current trends will really help to make your content pop.
Being aware of what is popular, such as trending sounds, memes, videos and editing styles and applying them to your niche, will not only show that you are engaged with your medium, but are also thinking of creative ways to engage with your audience.
When you are uploading new content to your profiles, you should value your content being ‘on trend’ just as much as you would value its originality, relatability and ability to entertain.
Do not be afraid to network
Like most industries, networking is a great way to get ahead, and becoming a content creator is no exception.
Getting to know your fellow vloggers, content creators, and influencers can not only help to teach you a lot about the world you are getting into but building strong relationships can also lead to collaborations which audiences cannot get enough of – just look at KSI and Logan Paul.
Constantly networking also gives you the chance to meet people who work in fields like marketing and video production, who can share their expertise and possibly even work alongside you in the future.
There is no limit to what you can achieve for your content-creating career through networking.
Analyse your analytics
Whether things are going well or not so well, it is essential that you develop an understanding of the reasons behind your content’s performance on an analytical level.
Taking the time to assess things like the average age, gender, and location of your already existing followers is a great way to get you thinking about how to tailor your content towards your audience in the future, thus growing your online brand.
Pay attention to not just the number of likes and comments you get per post but also how many interactions you have per post and the average length of time people spend viewing your content.
Compare which content performs better than others, and use what you learn to make your content more appealing to the followers you have already gained.
Building that core fan base will help you to expand your followership going forward.