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Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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‘Farmers can buy or sell in minutes, right from their field’ – O’Connor on Farm Fayre’s launch

Farm Fayre, a Kilkenny-based AgTech company, has announced the launch of its groundbreaking sales platform designed to revolutionise the way Irish farmers buy and sell livestock.

The online platform offers farmers a “safe, convenient, transparent, and sustainable” ecosystem for the sale and purchase of livestock.

How does it work?

Sellers list their livestock on the Farm Fayre platform complete with all essential details (breed, weight, etc.) and high-quality images and videos, to empower buyers to make fully informed decisions. Sellers also set their own pricing levels.

Buyers can explore the listings, at their convenience, and bid in a “fully transparent” environment, with all bids visible in real time.

Once the highest bid crosses the reserve price, the livestock is sold. Payment is securely transferred to an escrow account via Trustap.

After payment is confirmed, Maxboley Haulage, of Farm Fayre’s ‘Trusted Haulier Network’, notifies both the seller and buyer about collection and delivery times.

Livestock are then collected and delivered from field-to-field, with their weight verified en route.

If no issues are raised within 24 hours of delivery, the funds are released to the seller, completing the transaction.

Old market fayre

Kevin O’Connor, CEO and co-founder, of Farm Fayre, said,

“We are delighted to formally launch our field-to-field livestock sales solution merging the best of community-based farming with the latest technology.”

“Farm Fayre is designed to empower farmers, who sell millions of cattle annually in Ireland, by putting the “old market fayre” into their hands and on their farms so they can buy and sell in absolute confidence.”

He continued, “Farmers can buy or sell in minutes, right from their field.”

“With Farm Fayre, they can be confident that their funds and livestock are always safe, and that the livestock will be collected and delivered at their convenience.”

“Farm Fayre stands by a straightforward commitment, the buyer receives what was promised, and the seller is promptly paid.”

“Should any issues arise, seasoned industry arbitrators are on standby to swiftly resolve them, guaranteeing equitable outcomes for all parties,” he added.

“At Farm Fayre we are setting the gold standard in safety, convenience, transparency, sustainability, and biosecurity, effectively eliminating the risks and frictions previously associated with dealing with unknown parties.”

The Enterprise Ireland Innovation Arena will be providing over 50 companies from the agri sector, including Farm Fayre, with the opportunity to showcase their pioneering innovations to some 300,000 visitors expected to visit the 2023 National Ploughing Championships at Ratheniska, Co. Laois.

Earlier this year, Farm Fayre completed the 2022 AgTechUCD Agccelerator Programme run by the AgTechUCD Innovation Centre at UCD Lyons Farm for early-stage start-ups in the AgTech, agri-food, equine and veterinary sectors, and who have ambition to grow globally.

See Farm Fayre’s website –

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