Home Beef ‘Quality over quantity seems to be the new norm’ – Walter Brennan

‘Quality over quantity seems to be the new norm’ – Walter Brennan

One of the entries catalogued for Brennan's sale Image credit: Tj Duffy

Aurivo Balla Mart, Co. Mayo will play host to Walter Brennan’s hotly-anticipated 13th annual in-calf heifer sale this Friday (November 20th).

Forty-four commercial heifers, a mixture of suckler breeds, are catalogued for the online-only sale which will commence at 7 pm.

Heifers are calving from the end of December onwards, with the majority AI’d to Limousin sires, EBY and Lodge Hamlet. The remaining females are in-calf to a 5-star stock bull, an Ivor (LM2014) son.

‘A cow maker that will be fit for purpose’

Speaking to That’s Farming, the Mayo Abbey, Claremorris farmer said: “When sourcing heifers, I look for something I know I would be happy in calving myself.”

“All heifers I buy have the ability to do a good job in any suckler herd.  Once correct in every way and easy on the eye with good temperament, they will be fit for purpose in the Irish suckler herd.”

“Indeed, I have a very high percentage of repeat customers which is vital. I have local support from suckler farmers, but heifers go to Donegal and Clare annually. Some are sold to the north from year-to-year.”

When asked what his customers are in the market for, Brennan replied, “A cow maker that will be fit for purpose; an ability to calf and produce export quality and show potential calves.”

“Furthermore, online is driving demand via Facebook and DoneDeal, for example. Quality over quantity seems to be the new norm.”

Information

Due to Level 5 Covid-19 restrictions, viewing will take place at Balla Mart from 4 pm (15-minute slots). Strict Covid-19 protocol be must adhered to – wearing of face coverings, social distancing, and use of hand sanitiser.

Bidding must be conducted remotely via MartBids – Register and contact mart to approve your registration.

Pre-sale viewing by appointment any time prior to the sale.

For further information, contact Walter Brennan on: 086 8185612. A catalogue can be accessed here.

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