A Northern Irish food producer has unveiled a return to its roots with a brand refresh rolling out this month.
The new brand, which includes a new company logo, harks back to where the County Down food business, Finnebrogue, started – in the rolling hills of the Finnebrogue Estate –where it continues to call home.
The family-owned food business was founded by the late Denis Lynn in 1991 and is best known for its nitrite-free Naked Bacon.
It is also a major private-label supplier of various products including premium sausages and burgers, to supermarkets across the UK.
Finnebrogue
The firm employs 1,200 people across four food facilities in County Down and is likely to surpass £200 million in revenue for the first time this year.
Its new logo features a buzzard, windmill and rolling hills, all from the Finnebrogue estate.
There is also a deer; venison being the product for which Finnebrogue first made its name in the 1990s and 2000s.
Commenting on the brand refresh, marketing executive Tara Lynn said:
“We wanted to develop an iconic identity for Finnebrogue, something that looks premium, authentic, and brings our heritage to the fore.”
“We wanted to showcase the inspiring ethos that lies at the heart of Finnebrogue.”
“Our passion for taste, flavour and innovation and a commitment to doing good by people and planet.”
“We will be bringing our people front and centre as we roll the new brand out over the coming weeks – our proud Finnebrogue family.”
“It is the land where we first bred a herd of deer and where we built a business with a handpicked team that has grown into a community of over 1,000 loyal people.”
“Like the seasons, our purposeful change continues. To do better for and with this beautiful land that shapes our ideas.”
“We make food the best it can be without being bound by the way it has always been done.”
The brand refresh will also facilitate the launch of additional branded products from Finnebrogue that do not naturally sit under the Naked sub-brand, which is known for being clean-label – bacon and ham made without nitrites and sausages made without any artificial additives.
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