Germinal has announced the appointment of Claire Bailey Archibald to the position of area sales manager, expanding its existing team of grass and forage specialists.
This new position reflects the growth of Germinal’s grass and forage seed business and strengthens its highly experienced sales team.
Germinal is a leading forage specialist developing sustainable grassland varieties and supplying a range of premium agricultural seed to the Irish, UK and New Zealand markets.
Founded in 1825, Germinal is a sixth-generation family company, supporting farmers with technical advice and best practice guidance.
Working within the industry and alongside partners to share grassland knowledge, Germinal is committed to a responsible future for agriculture.
Germinal has research and innovation at its core. Its research and innovation team, Germinal Horizon, comprises scientists at world-leading grassland research centre, Aberystwyth University’s Institute of Biological, Environmental and Rural Sciences (IBERS) in Wales, and its own R&D farm sites.
Germinal Horizon also oversees on-farm trials to confirm new varieties work effectively in a real-life farming situation.
Germinal Horizon secures a long-term focus on innovation in forage management and plant breeding, developing products fit for the future, enhancing agricultural productivity and profitability in the face of today’s climate challenges.
Commenting on the announcement, Germinal agricultural director, Ben Wixey, said:
“Germinal is committed to providing farmers with high quality, top-performing, climate-smart grass and forage varieties, supported by expert, technical advice.”
“Our team of grass and forage specialists is the ‘go-to’ resource for the technical understanding of what’s required to farm productively and sustainably in today’s environment.”
“I am delighted to welcome Claire to the team. Her appointment ensures our customer service continues to be delivered in a responsive and timely manner, being there when it is most needed.”
Reflecting Germinal’s expertise in applying science to on-farm practices, Claire followed her degree in plant science with extension roles as a farming adviser.
Now based on her husband’s family farm, Claire commented: “Building relationships with customers is important to me.”’
“I am a people person and work hard to achieve what’s needed. I am proud to be joining Germinal, a company with top-quality products and an impressive reputation,” she concluded.