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Catherina Cunnanehttps://www.thatsfarming.com/
Catherina Cunnane hails from a fifth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the company in 2015.
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‘The national beef herd is at a crossroads; the breed has stood the test of time’

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Cormac Tagging

The inaugural Genetic Gems Hereford Female sale will take place at GVM Marts, Tullamore, this Saturday (November 20th, 2021) in conjunction with the National Hereford Calf Show.

The sale consists of in-calf and maiden heifers with a mix of horned and polled bloodlines.

All heifers will be sire and dam verified and genomically tested.

According to organisers, entries have been selected based on their genetic potential and appearance.

Entries both champion and reserve female champions along with several prize-winners from this year’s National Hereford Show.

Genetic Gems Hereford sale

In a statement to That’s Farming, a spokesperson said:

“This select-sale of handpicked heifers will offer buyers the opportunity to purchase the best and most proven Hereford Genetics that Ireland has to offer.”

“In addition to the selected heifers, there are also two wildcard slots open to the champion and reserve champion female from the National Hereford Calf Show, which means they can join the Genetic Gems sale on the day.”

“It will be up to the exhibitor if they wish to add their winner to the sale,” the spokesperson added.

“The Genetic Gems, along with the National Hereford Calf Show, will showcase the pinnacle of the breed. They are undoubtedly a must-see event for breeders and interested parties alike.”

“Mark November 20th into your calendar for the Genetic Gems Hereford Female sale and start your Hereford journey with a gem – Everybody should own a gem!”

Viewing and bidding

You can view heifers from 7 pm on Friday. The sale (ringside and online bidding) will commence after the calf show at 3 pm on Saturday.

The inaugural Genetic Gems Hereford Female sale will take place at GVM Marts, Tullamore, this Saturday (November 20th, 2021) in conjunction with the National Hereford Calf Show.
Grianan heifer

Organisers continued:

“The national beef herd is at a crossroads with increased demands placed on it each year. Sustainable beef production is central to a thriving Irish beef industry where inputs continue to rise.”

“The Hereford breed has stood the test of time. Now more than ever, it offers the beef producer a tool to help adapt their business to the growing demands placed upon them.”

“Additional focus on earlier finishing and a grass-based diet, the Hereford animal meets these demands head-on.”

“With less labour on farms, the docile nature and ease of management of the Hereford is just another plus.”

“Add to this the Hereford’s ability to add value to the beef & dairy industry and a recognised bonus scheme, the future of the breed looks very bright.”

“And let’s not forget the main reason we all produce beef – to supply customers with a high-quality protein product.”

“Our beef customers want our product to be produced safely and sustainably and demand a top-quality eating experience.”

Concluding, they said: “The Hereford breed is known the world over for its eating quality. It is the product of choice in some of the top restaurants in Ireland.”

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