Records were smashed at the recent Jalex Select on-farm sale of commercial heifers staged by James and Nelson Alexander, Randalstown.
With 200 head on offer, this was billed by auctioneering company, Harrison and Hetherington, as “the largest on-farm sale in the UK and Ireland by one consignor”.
Pre-sale interest was “immense” as the reputation for quality and performance from the Jalex stable is at “an all-time high”.
Hitting the headlines at £23,000 was the much admired Limousin heifer, Tidy Dancer. She is by Wilodge LJ, out of a Powerhouse Elite, a former show heifer that goes back to a Ronick Hawk-sired hybrid heifer from a pedigree BB cow.
James Little was in the rostrum and was welcomed with bids from all sides of the packed sale ring in addition to a flurry of bids online.
The successful purchaser for this hot was Newtown Glen Farm, Cushendall.
Chasing this at £12,500 was an eye-catching maiden heifer, BFF, who had been destined for Balmoral Show but due to entries being cut, she was offered for sale. Sired by the British Blue bull, Imperial, this prospect was sold to Ivan Lynn & Sons, Armoy.
The Alexander family were delighted with trade on the day in what they considered to be their “best offering to date”.
Speaking following the sale, James said:
“Buyers attended from right across the UK and Ireland in addition to a massive following online via Marteye.”
“In advance of the sale, the team at MartEye were able to report that there were 4939 registered buyers approved for the Jalex Select Sale, with 44 lots sold online.”
“At the peak of the sale, approximately 5000 viewers tuned in from right across the world.”
A full clearance of almost 200 head saw prices range from £2200 to £23,000 with an average of £3436. Alexander concluded: “We would like to wish all of our purchasers the best of luck with their cattle.”
“There was plenty of value throughout the auction as well as our headlining cattle. We are confident that our heifers will perform well on their new farms,” he concluded.
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