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HomeFarming NewsDoneDeal moves fast to help farmers trade online during Level 5 restrictions
Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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DoneDeal moves fast to help farmers trade online during Level 5 restrictions

DoneDeal has invested resources in its platform in the last week to empower farmers to trade online during level 5 restrictions.

Beef farmers, who currently list their stock on DoneDeal, can now accept payments securely online for their cattle through its secure digital payments solution, powered by Stripe Payments.

Growth as high as +107%

Rob Hume, general manager of DoneDeal, explains, “We are seeing the demand for cattle online accelerate significantly online with the views on beef cattle listings growing over 48% year-on-year to September.”

“During the first lockdown in April-May, DoneDeal saw an even greater growth rate reaching as high as +107% in April.”

Early data following the most recent lockdown on Wednesday, October 21st shows an increase of +18% in online demand in the 7 days after lockdown as compared to the 7 days previous.

“At DoneDeal, we wanted to quickly provide an easy way for our beef farmers to ride the wave of demand as Level 5 restrictions continue.”

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Rob continues, “Farmers can negotiate privately within DoneDeal’s messaging service as usual.”

“Once both parties are happy, the seller can request payment directly from the buyer within the messaging service on DoneDeal.”

“The transaction will then be processed safely and securely with the payment flowing to the seller’s bank account using Stripe Payments.”

Over 13m monthly ad views in farming section

The Irish-owned site says that getting set up with this payment facility on is easy. Farmers just needing to hit the ‘Connect with Stripe’ button in their profile to accept fully digital payments online.

Interest in farming overall is growing 25% year-over-year on Donedeal, it says. There are over 13M ad views per month on the site’s farming section.

“After the last lockdown, you can see that the trend stayed steady with interest in beef cattle on DoneDeal staying at levels above 2019.”

“We hope that this move will help farmers trade securely and easily online and capitalize on that demand,” Rob concluded.

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