Glanbia Ireland have continued their support of Breast Cancer Ireland with the launch of their #PinkBales initiative for 2020.
To raise awareness of breast cancer, farmers are encouraged to share photos and videos of their pink bales on social media, using the hashtag #PinkBales for the 2020 silage season.
‘Bale Watch’ is also back, where Glanbia encourage farmers to place their pink wrapped silage bales in visible locations on their farm for people who are passing by to see.
The company will make a donation to the charity for every roll of the limited edition pink Mastercrop Agristretch silage wrap purchased across all Glanbia branches.
Glanbia Ireland has been supporting Breast Cancer Ireland through their many initiatives both in the business internally and in-store with customers.
Over the last few years internal employee initiatives, including the ‘Two Peaks Challenge’ and the ‘Glanbia Ireland 300 Cycle’, along with this #PinkBales campaign, have raised hundreds of thousands of euros for this worthy cause.
Commenting on the initiative, Breast Cancer Ireland CEO, Aisling Hurley, said “Now more than ever, we need our farming community to once again get behind this super initiative.”
“Numbers presenting with breast cancer are scarily down at the moment due to COVID-19, yet breast cancer has not gone away! We need the country to be flooded with lovely pink bales, as they will act as a beacon, raising awareness; because early detection of a diagnosis is key to ensuring a positive treatment. #awarensssaveslives,” she added.
Glanbia Agribusiness have stated that they are delighted to once again support research into breast cancer and to raise money and awareness for the cause.
Glanbia Ireland’s Retail Marketing Manager, Grace O’Dwyer said: “Breast cancer is unfortunately present in communities right across Ireland and as a community-based organisation we are really proud to support this worthy cause.”
“Our #PinkBales campaign not only raises vital funds for Breast Cancer Ireland, but also gives a very visible platform to increase awareness and drive conversation around the importance of being breast aware.”
“We encourage farmers and rural communities alike to get involved by sharing photos and videos of pink bales with us on social media, using the hashtag #PinkBales,” she concluded.