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Catherina Cunnane
Catherina Cunnanehttps://www.thatsfarming.com/
Catherina Cunnane hails from a fifth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the company in 2015.
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The benefits of video marketing for Irish farmers

The benefits of video marketing for Irish farmers

In this article, Ronie looks at the benefits of video marketing for Irish farmers.

The farming industry in Ireland is worth an estimated €10 billion, with the majority of farms concentrated in the rural areas of the country.

While there is a significant amount of international interest in Irish agriculture, much of the sector’s sales come from within Ireland itself.

In recent years, there has been a growing trend among farmers to use videos to promote their products and services.

Here are some of the advantages of videos for farmers:

Showcase products and services

Videos are an excellent approach to promoting agricultural machinery products and services.

You can use them to show prospective clients what your farm has to offer, as well as to educate them about your products and services.

You can utilise videos in email marketing campaigns as well as on your website and social media pages. It is crucial to keep your audience in mind when making a video.

Make sure the video is relevant to your target audience and contains information that will be beneficial to them.

Make sure the film is both instructive and entertaining. People will not watch your video if it is boring or irrelevant.

Promote events

Farming events are a fantastic way to advertise your business and meet new people. Making a video is one approach to ensure that potential clients are aware of your event.

To provide consumers with all the information they need about your event, you can post videos on social media, your email list, and your website.

Include the date, time, and location of the event, as well as what will be happening there.

Make sure to acknowledge any special visitors or speakers in the video as well.

You can also use video to convey a behind-the-scenes peek at your farm and the preparations that go into an event. This is a fantastic approach to engaging with potential clients.

Provide educational content

The use of video in farming operations is not a new concept. For many years, farmers have used video to document their work and share information with others in the agricultural community.

However, the advent of social media has brought a new level of reach and engagement to video content.

Platforms like YouTube and Instagram provide a global audience for educational farming content. Videos can be used to showcase best practices, highlighting both the successes and challenges of running a farm.

They can also be used to tell the story of how food is produced, connecting consumers with the people who grow their food.

In an era of increasing interest in where food comes from, videos can be a powerful tool for educating the public about modern agriculture.

Build relationships

Building relationships with customers is one of the most important things you can do for your business.

Video is a great way to connect with customers and build relationships. You can use video to answer customer questions, give updates on new products and services, and build relationships with customers.

Increase sales

Video is a great way to increase sales. Customers who watch a video are more likely to purchase a product or service than those who do not.

A video is also a great tool for upselling and cross-selling products and services.

Save time

Video can save you time. Instead of spending hours writing and editing text, you can create a short video that gets your message across quickly and easily.

And, once you have created a video, you can use it over and over again.

Reach a global audience

With video, you can reach a global audience. You can post your videos on social media or on your website, and you can also use videos to generate interest in your products and services.

Get started today

The Irish agricultural sector is a vital part of the country’s economy, and video marketing can be an effective way to reach this audience. Video has the ability to connect with farmers on an emotional level and showcase the human side of your business.

Farmers are busy people, so it is important to make your videos short and concise.

Producing quality video content doesn’t have to be expensive or time-consuming – you just need to know what to do.

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