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HomeFarming NewsNew video dating app to eliminate catfishing
Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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New video dating app to eliminate catfishing

ZiP Video Dating app has, today (Thursday), launched with a promise of ‘what you see, is what you get’ – via in-app video profiling designed to combat ‘catfishing’, inaccurate imagery and promote inclusivity and safety.

The company has specifically developed the app to engineer “authentic and genuine connections”.

It is targeted at people looking for romantic relationships or simply new friendships with those they “truly” have something in common with.

Its launch comes amidst “a sea” of challenging online behaviour, fake profiles, and inauthentic connection.

ZiP says that it “recognises that life is about more than just forming relationships but also forming friendships as well”.

On ZiP,  you can switch to ZiP friendship, where you can find those with similar interests and make long-lasting friends.

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ZiP is the “first-of-its-kind” video dating app that utilises proprietary video that enables truly authentic ‘in the moment’ imagery without the user being able to upload anything misleading, filtered, or simply misrepresentative of their true selves.

The ability to make friends or romantic connections based on hobbies and interests is also an element of using ZiP.

The focus is being on “making users comfortable with the information they share and with whom”.

How does it work?

The app prompts a series of fun questions to answer via video that other users can access to find people with similar outlooks and lifestyles to theirs.

Operating an “affordable” subscription model, initial users are asked to upload static imagery and then led to record their first in-app 15-second video message, helped with a tutorial and the question prompts.

Keeping authenticity at the forefront, the video profile is mandatory. Users cannot access any other user’s profiles without completing their own.

This negates ‘viewers’ versus those looking for genuine engagement. After six months of use, ZiP will prompt a video profile refresh and deletion of inactive users.

Founder’s words

Created by London-based ZiP Dating Limited, founder, Dorisa Soudi says:

“At ZiP, we share the common goal to establish a dating app that focuses on inclusivity and safety with simple, easy-to-use features.”

“We are confident that with ZiP, you will meet like-minded people and be able to see eye to eye both literally and figuratively.”

“We are seeing people of all ages lose a sense of true connection. Using popular apps to find new friends or relationships has become challenging in so many ways.”

She said that she created ZiP to bring people together in a “truly authentic” way, utilising technology that encourages users to truly be themselves online and not fearful of others being something they are not.

“In 2022, people are seeking not just connection online, but also safety. This is the ability to form friendships or find romance without worry, time wasted and more.”

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