The search is on for the UK’s ‘ugliest’ dog, as photography company, ParrotPrint, has issued a call for entries for its new competition.
It has invited owners of “ugly” dogs to enter a national contest it is holding to win a makeover for their pets.
To apply, dog owners must submit images of their ugly pets with the prize of a professional doggie makeover and a before and after photo session.
The contest is open for entries now, and organisers will announce 12 shortlisted dogs in December ahead of the selection of an overall winner in 2023.
The competition organisers claim that, while every dog is beautiful in the eyes of their owners, the contest sets out to “celebrate pets who are visually challenging”.
A spokesperson said: “We are talking about the pug ugly mutts who are truly difficult to look at. There are some awful-looking dogs out there, but we wanted to give all of them the chance to shine.”
“If you think your dog is butt ugly then we want to hear from you. The winning mutt will be treated to a professional grooming and a before and after photo session.
“Let us see if we can transform an ugly dog into a beautiful pooch and brighten up its owner’s life at the same time.”
The spokesperson said there have been a number of TV shows where humans get tarted-up and given a makeover, which inspired organisers to “do the same thing for a dog”.
“There are plenty of cute doggies out there across the UK, but we do not want to hear from them.”
“This is a competition for only the ugliest dogs in the land. Forget about the cute dogs we want to see the uncute.”
“I am talking about the dogs you’d cross the street to avoid. The mutts who look so ugly their owners feel they have to apologise for owning them.”
“We believe we can transform them into something truly beautiful and give their owners a fantastic photoshoot experience too. But it has to be a challenge so pampered pooches need not apply.”
To apply send a photo of your dog to [email protected].