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HomeFarming NewsTullamore Mart to host its first-ever virtual sale today
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Tullamore Mart to host its first-ever virtual sale today

Tullamore Mart’s first-ever virtual livestock sale will take place today (Thursday, April 30th).

It is the second mart, which is part of the GVM Group, to utilise LSL’s live streaming services.

The sale, which is being conducted under strict guidelines set out by the HSE and the Department of Agriculture, Food and the Marine (DAFM), will get underway at 12pm today. Entries can be viewed from 9:30am-11:00am.

Weekly sales

The mart will hold a sale of dry cows, bulls and bullocks every Thursday, while suckler cows, weanling heifers and heifers will go under the hammer on Mondays.

How does it work? (More information can be found in this article)

  • All animals are checked into the mart and issued lot numbers and put in pens as normal;
  • Lots can be view prior before the sale begins (only a certain amount of people at a time);
  • A catalogue list of all lots available for sale on the day is compiled;
  • Animals are weighed and enter the sales ring as normal;
  • All relevant information (data is imported from AIM, ICBF and Bord Bia) relating to the animal is displayed on a virtual mart board;
  • Sellers issue the mart with a reserve price they want for the lots at check-in and it is entered in the system;
  • An auctioneer manages the ring as normal, calling out the bids as they come in online – bidders and sellers can see bids as they are made;
  • The whole system is in real-time with almost zero delay;
  • Buyers arrange to come to the mart to collect their purchases.

Access sale

The sale can be accessed on LSL’s (Livestock-Live) website and app.

Image source: GVM Group Tullamore Mart Facebook

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