Wednesday, December 6, 2023
9.3 C
HomeFarming NewsThe 6 S’s of TikTok success: Creating engaging, effective content
Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
Reading Time: 3 minutes

The 6 S’s of TikTok success: Creating engaging, effective content

TikTok Tips

You can produce effective, engaging TikTok content by following the 6 S’s of TikTok success, which one of the social media platform’s experts has openly shared with the public.

Katey McElroy – strategic partnership manager SMB at TikTok – led a webinar entitled ‘TikTok Creative Strategy 2023’ earlier this morning (Thursday, January 26th, 2023).

The one-hour masterclass – which she hosted alongside colleagues – explored how TikTok is transforming the retail consumer, creative best practices for eCommerce brands, working with creatives and influencers and opportunities for retailers on TikTok shop.

I was among the virtual attendees who joined what an information-packed, interactive session and for the purpose of this news article on That’s Farming, I have summarised some of the information that was exchanged during the webinar.


Below, I have summarised the 6 S’s of TikTok success to make your content more engaging:

  • Say it direct:
    • Speak to the camera and break the fourth wall;
    • Provide a simple explanation: This is our product/service; this is how you use it; this is how you sign up; this is how it will benefit/impact you; this is targeted at;
    • If you are not comfortable with being on-camera, enlist the assistance of someone who is;
    • Think creatively;
    • Be concise;
    • Speak as soon as you begin recording – cut out the first second.
  • See it fast:
    • Let viewers see the product upfront;
    • Display in the first few seconds of your clip instead of the end – the aim is to stop users from scrolling.
  • Show it off:
    • Show the product and explain how it works – who, what, when, when, why and how;
    • Do so by means of creative visuals, demonstrations, screen recordings, voiceovers, ect.
  • Shoot it simply:
    • Do not make creatives that feel overly polished;
    • If you have a phone that you can take videos on, you can capture content – this is in the correct format for uploading – Do not worry about high-tech audio and visual recording equipment.
  • Sub it:
    • Use captions to feel more native;
    • For diversity and inclusion;
    • Very easy-to-use feature.
  • Send them off:
    • Have a command/CTA (call to action) for your viewers to follow;
    • Do you want them to purchase a product? Direct them to your website? Comment? Visit your restaurant or store?

Previous articles on That’s Farming:

- Advertisment -

Most Popular