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HomeFarming NewsWhat is sustainability?: The most asked question by far
Catherina Cunnane
Catherina Cunnanehttps://www.thatsfarming.com/
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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What is sustainability?: The most asked question by far

In this news article on That’s Farming, a spokesperson for Drinking-Straw.com looks at the most google questions about sustainability.

‘What is sustainability?’ tops the list as the world’s most googled question about sustainability, a new study reveals.

The study, which we conducted, analysed which questions about sustainability are the most asked on the web-based on search levels for the word.

What is sustainability?” is by far the most asked question, with 58,000 average monthly searches.

So indeed, what is the definition of sustainability?

Simply put, sustainability is the avoidance of the depletion of natural resources to maintain an ecological balance.

Another way to put it is that sustainability is the need to fulfil this generation’s needs without compromising the needs of future ones while ensuring economic growth, social care and well-being.

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Second, on the list, with 11,700 average monthly searches, is “why is sustainability important?

The answer to this question is among the easiest ones, as it all comes down to improving the quality of life for both humans and nature, protecting ecosystems and preserving natural resources for future generations.

Sustainable choices are essential to preserve life as we know it; otherwise, there will be huge impacts on humans, animals, and the environment we all live in.


A more specific question, “why is the issue of sustainability important for development?” is third with 8,000 average monthly searches.

This question links directly with the first two: as sustainability is all about preserving resources and the environment, it means that there must be enough of these assets for future generations to use, to develop even further.

Further down, “what is sustainability in business?” is fourth with 6,600 monthly searches.

It all comes down to running a business the sustainable way: meaning that your actions as a company should not harm or negatively impact the environment, communities, or society as a whole.

The top five closes with yet another specific question which receives 6,200 average monthly searches: “what is a recent trend relating to sustainability worldwide?”.

Depending on when this question is searched, the answers might be very different, and they will continue to change as trends come and go.

As of September 2022, various trends can be cited, such as the emergence of sustainable cryptocurrencies or the negative impact that greenwashed ads can have on the environment.

Googled questions 

Top 5 most googled questions about sustainability
Rank Question Global volume
1 what is sustainability/what does sustainability mean 58,000
2 why is sustainability important 11,700
3 why is the issue of sustainability important for development 8,000
4 what is sustainability in business 6,600
5 what is a recent trend relating to sustainability worldwide 6,200



The most fascinating thing that can be observed from this data is not only the knowledge gap about sustainability and its importance but also how curious people are, trying to understand why it is a big deal and how to make sustainable choices.

This is certainly a step towards an even more sustainable world, as everybody needs to do their part to maintain the balance.

Drinking-Straw.com, a specialist in drinking straws in France and Europe that offers a very wide range of reusable, disposable, edible, biodegradable or ecological drinking straws for events, bars, restaurants or goodies.

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