A major increase in demand for lamb at retail-level for Easter is being reflected in processors actively looking for lambs from farmers this week, according to IFA national sheep chairman, Sean Dennehy.
He said the factory instructions to agents were ‘get me everything you can get your hands on’.
He pointed out that factories are paying €5.60/kg, with reports of deals at €5.70/kg and as high as €5.80/kg, including bonuses.
Small numbers of spring lambs were moving at €6.20- €6.40/kg, with “better deals” for individual lots, Dennehy added.
Online cooking demonstrations
Bord Bia have begun their Easter promotions with celebrity chefs posting online cooking demonstrations.
To promote lamb for Easter Sunday next weekend, the following chefs will cook a lamb dish:
- Tues, April 7th – Catherine Fulvio;
- Wed, April 8th – JP McMahon;
- Sun, April 12th– Neven Maguire.
In addition, lamb is featuring in the Bord Bia Quality Assurance TV campaign promoting all meats.