“One small step that might boost beef demand as we struggle to cope with the impacts of COVID-19,” were the welcoming words of Edmund Graham on the phased re-opening of Supermacs outlets.
The re-opening began on Tuesday (April 22nd) where customers will be able to avail of drive-thru, collection and delivery options from a number of Supermacs restaurants nationwide, in accordance with social distancing guidelines.
Graham, Irish Cattle and Sheep Association (ICSA) beef chair, said the reopening of restaurants and food services must happen in a realistic time frame.
“Their closure has had devastating consequences, not only for their staff but for the wider economy and for the beef sector in particular. We also know that for every week they remain closed, those impacts are being compounded.”
“Supermacs have always been a big supporter of Irish beef producers and we commend them for that and for taking this move now.”
The news coincides with the announcement that Lidl has joined forces with Liffey Meats in securing a deal to supply an additional €14m worth of beef products for export purposes.
On this announcement, Graham commented: “Again, this is some good news but ultimately for it to be of any real benefit to the primary producer, it is incumbent on Liffey Meats to pay a fair price to their suppliers.”
“Farmers cannot be expected to continue producing at below the cost of production,” he concluded.