The Irish Parthenaise Cattle Society has announced an innovative new partnership which sees high-quality Irish Parthenaise beef available direct to the consumer for the “first” time in Ireland.
The move was made possible by Valhalla Meats Ltd, who recently established a new abattoir in Longford.
The partnership sees Irish Parthenaise breeders supplying Valhalla Meats with high calibre Parthenaise cattle.
The meat is expertly cut and hung, before being sold through Valhalla’s online platform. Meat can be purchased on Valhalla Meats’ website and delivered direct to your door within 3 to 4 days.
“The whole process ensures a fair price for the farmer, absolute transparency for the consumer, and a top-quality product on the dinner table.”
‘Many Irish people won’t have tasted anything like it’
Paddy Kavanagh, chairman of the society, said: “We are really excited to be able to sell our beef directly to the public.”
“Parthenaise meat is a wonderful product, low fat, exceptionally tender, and with a super favour. Many Irish people won’t have tasted anything like it, and we can’t wait for people to experience it.”
What convinced a group of farmers to import Parthenaise cattle was the fact that the meat was of superior eating quality compared to anything they had consumed before.
Shorter muscle fibres and a lower fat cover make for extremely tender, flavoursome meat. Added to this, the fat profile of the meat helps lower cholesterol, and overall, it is a low fat, exceptionally tasty meat.
The Parthenaise breed was introduced to Ireland in the early 90s and has gained a loyal following of dedicated breeders since then.
Admired for their easy calving ability, docility, muscularity, and excellent growth rates, the breed has grown steadily in the last 20 years. Presently, there are approximately 60 breeders in the country.
Valhalla Meats was established by Paul Davis, who had struggled for years to get meat he had produced himself processed, packaged, and handled in a respectful, professional manner.
“We believe that rearing your own meat or working directly with smaller farmers gives a great connection to food,” Paul said.
“A shorter food chain is better for both customer and farmer. We’re thrilled to be working with this dedicated group of breeders who produce such a unique product.”
The meat currently available through the partnership was sourced from Co. Wexford, from the farm of George Steacy. Beef boxes, starting from 5kg, can be purchased here.