Online shopping is proving to be a lifeline for one Kerry-based seafood company.
Star Seafoods, is embracing increasing customer demand for online shopping and has diversified, delivering to homes throughout Ireland.
Its fleet of fully refrigerated vans are a familiar sight cris-crossing the country as they deliver succulent salmon, hake, cod as well as crab, scallops, and juicy prawns as well as a whole host of other fishy delights.
It has attracted over 10,000 loyal customers in record short time and has been such a success that it has plans to it has plans to expand its delivery network.
Managing director, Daniel McCarthy says: “Online has truly been a lifeline for Star Seafoods as lockdown hit us hard.”
“We would normally be supplying up to 350 top hotels and restaurants, but they’ve been forced to close twice now due to COVID-19 restrictions.”
Process
“We had to look for an additional viable customer base and fast. I think the fact that online is working so well for us is that we offer the freshest of fish. Once the fish has landed it is brought straight to our state-of-the-art factory in Kenmare where it is filleted, iced and packed.”
“From there, it is delivered in our special refrigerated vans which are top spec and guarantee freshness. It’s almost from the sea to the dinner plate!”
“People are going wild for it, they love the fact that they can get sparklingly fresh fish right to their doors, at keen prices and in such a convenient way.”
“There is just a €10 minimum order and free delivery, so it’s offering customers. We’re delighted with how it’s going and the most important thing is that we are getting constant repeat custom.”
“If there’s anything businesses have learned from 2020 it’s this. In order to survive, we have had to reimagine, rejig and reinvent; Star Seafoods has done that and it’s working well.”
Star Seafoods is currently delivering to Cork city, Limerick city, Galway city, all over Dublin county as well as parts of Kildare, Wicklow, Meath, Kerry, Clare, and Laois.
