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HomeFarming NewsOnline platform brings livestock trading ‘back to life’
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Online platform brings livestock trading ‘back to life’

Beatties’ Livestock Sales are to commence online sales from tomorrow (Monday, April 13th) onwards.

A link to the online platform has been made available via Richard Beattie’s Facebook page and on request by contacting the team in advance.

“This brings back to life the trading of cattle and sheep via the busy range of marts currently ran by the Beattie team which include Gortin, Lisahally, Pomeroy and Draperstown.” a spokesperson explained.

Richard is full of enthusiasm for the new sales platform which will be used on a temporary basis until normal trading can recommence.

How will it work?

The format will be a simple one, sellers of livestock will notify Richard of their intention to sell sheep or cattle in advance of the sale. This can be done via the online sales link and will allow all vendors access to the live sale.

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Sellers will drop their stock off at the respective mart and will remain in their vehicle while the permits are collected. They should then return home.

Their stock will be sold conditionally subject to approval by them to the mart office.

The same basic principles also apply to prospective buyers. They must preregister and this, in turn, will allow them free access to the online sale and the ability to bid from the comfort of their own home. The sale can be viewed via your mobile phone, iPad or computer.

The details of each lot will be clearly displayed during the online auction including weight, age and number of moves etc. “The video feed will allow purchasers to view the stock as if they were ringside.”

‘Key’ time of year for business

“The ability to buy and sell livestock is vital for our customers and this is traditionally one of the key times of year for business to be done.” Richard said.

“We have forged ahead to bring this solution to our customers in order for us to assist them with selling and buying their sheep and cattle.”

“Not all producers are equipped to finish their livestock and, therefore, it is key for them to be able to move stock while still being able to have control of the final sales decision.”

“We encourage our customers to support this online format for as long as is required.” he concluded.

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