New Holland Agriculture recently marked their 125th anniversary, having started out in a small Pennsylvanian town in 1895.
Now equipped with a global brand and a presence in 170 countries, the history of New Holland brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys.
History
New Holland stated that their company was founded by agricultural pioneers whose rich legacy lives on in the values that drive the brand today.
Abe Zimmerman founded the company in New Holland, Pennsylvania in 1895. A company spokesperson described him as a person who understood the importance of meeting customer needs with simple solutions and reliable support.
Others involved in the history of the company are listed and described by the spokesperson as follow:
- Henry Ford had the visionary aim to make innovation and mechanisation accessible to all and produced the world’s first mass tractor in 1917;
- Giovanni Agnelli saw how a solution developed for a specific local need could be extended to provide farmers across the world a smart solution with easy-to-use, innovative machines, demonstrating its first Fiat tractor in 1918;
- Leon Claeys dedicated his specialist knowledge to making farmers’ lives easier and led to the first European self-propelled combine harvester in 1952.
New Holland today
Over the last 125 years, New Holland has established 2,000 dealers worldwide and 5,000 touchpoints.
With an emphasis on customer needs remaining a key part of the business, New Holland have been at the forefront of 21st century farming by becoming one of the most digitally connected brands in the industry with its PLM solutions.
New Holland has also pioneered sustainable agriculture and alternative fuels through its Clean Energy Leader strategy, which has led to the development of the Methane Power tractor prototype, closing the circular economy loop with a tractor powered by methane or biomethane, which can be produced on the farm.
In the coming years, they stated that it will continue to drive agriculture’s transition to renewable fuels, taking forward its methane project, which is at the heart of its commitment to sustainability.
‘Rich heritage’
Commenting on the 125th-anniversary celebration, Carlo Lambro, Brand President of New Holland Agriculture, stated: “New Holland has a rich heritage started in a small town of Pennsylvania and has grown to be a global brand with a presence across 170 countries.”
“It is a history marked by important innovations that have changed agriculture. It brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys.”
“Most important of all, it is a history marked by people: our customers, our dealers, our employees, day after day, year after year. Together, we are facing the many challenges of agriculture, helping farmers get the job done, efficiently and profitably, and get the best from their business.”
