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Catherina Cunnanehttps://www.thatsfarming.com/
Catherina Cunnane hails from a fifth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the company in 2015.
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Ireland’s largest beef buyer adds vegan burger to menu

McDonald’s has added McPlant, its first-ever plant-based burger, to menus in select outlets in Ireland and the UK.

The global food giant is offering a vegan burger following three years of research and development with Beyond Meat.

Its trials will begin in ten restaurants in Coventry later this month, with an additional 250 outlets to follow from October.

McPlant

McDonald’s, in a statement, confirmed that it will roll out the new product nationwide from January 2022.

The plant-based burger features a patty designed to recreate the flavour and texture of beef.

The McPlant burger includes vegan cheese made with pea protein, a vegan sesame bun, mustard, ketchup, vegan sauce, fresh onion, pickles, lettuce and tomato.

The food giant explained that the burger would be cooked on a separate grill and use dedicated utensils for its plant-based offerings.

It is the first in a range of veg-based products. These include alternatives to its popular breakfast sausage muffins and chicken burgers and nuggets.

Earlier this year, McDonald’s signed a three-year partnership with Beyond Meats to co-develop its McPlant platform.

Austria, Sweden and Denmark are the first countries to trial the McPlant burger.

Michelle Graham-Clare, chief marketing officer, McDonald’s UK and Ireland, said:

“We are so pleased to be finally launching McPlant in the UK and Ireland.”

“As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.”

“We are always looking for different ways to innovate and meet our customers’ needs. With McPlant, we have a delicious plant-based burger that will appeal to everyone.”

“Whether you are vegan or just fancy a plant-based patty, we are confident you will enjoy the McPlant,” she concluded.

McDonald’s purchases approximately 40,000T of Irish beef to the tune of €160m annually. On the back of this, it claims to be the “largest buyer of Irish beef by volume every year”.

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