Heinz [Seriously] Good Mayonnaise has announced the launch of a new, limited-edition bottle bearing the famous slogan, Mayo for Sam.
The company has released 1,951 bottles to mark the 70th anniversary of Co. Mayo’s last win at the All-Ireland final in 1951.
Heinz has launched the range to celebrate the return of sport and the summer of Gaelic games in Ireland.
Mayo for Sam mayonnaise
Commenting on the new bottle, David Adams, head of Heinz Ireland, said:
“Here at Heinz Ireland, we are [Seriously] impressed by the sense of pride that people have in their county colours, most notably Co. Mayo’s unyielding support and loyalty for their team.”
“So, from one mayo to another, we thought it was the perfect time to throw our support behind them. And what better way than celebrating the world-famous ‘Mayo for Sam’ slogan!”
1,951 bottles of Heinz [Seriously] Good Mayo for Sam will be available to buy for €3 through its website since June 24th.
First All-Ireland sandwich
To coincide with the 2021 All-Ireland Football Championship, Heinz [Seriously] Good Mayonnaise has launched a new competition to create the very first All-Ireland sandwich.
Nominated by the public, the Heinz [Seriously] Good Mayonnaise All-Ireland Sandwich will contain 32 [Seriously] delicious fillings – one from each of the 32 counties.
Speaking about the sandwich, David continued:
“We all love eating sandwiches. A match-day sandwich eaten on our laps either in the stands or at home is an integral part of any game.”
“So we wanted to create something special for the return of the sport this summer. The final All-Ireland sandwich will contain 32 [Seriously] delicious ingredients held lovingly together by lashings of our delicious Heinz [Seriously] Good Mayonnaise.”
Nominated by the public, he said, each ingredient will represent the very best of Irish produce from up and down the land.
“From bread to cheese, gherkins and watercress, to black pudding and radishes, we want as many nominations as possible.”
“Ultimately, we want to create the perfect halftime treat and one that can feed the entire family! I can’t wait to try it”.
How will it work?
- To nominate your counties best local food producer, all you have to do is visit @heinzirl on Facebook and Instagram and pop your favourite filling in the comments;
- Nominations will be open from June 24th – July 23rd;
- David Adams, Head of Heinz Ireland and food writer and presenter, Dee Laffan will select the final 32 [Seriously] tasty fillings;
- The company will release the final recipe the week leading up to the All-Ireland final at the end of August.
