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Retailers ‘made it clear’ they want Bord Bia quality assurance – Duffy

The participation of five large Irish retailers is a positive step forward in the Beef Taskforce’s work, according to Macra na Feirme president, Thomas Duffy.

Speaking following the second Beef Taskforce meeting, he said: “The retailers made it clear that they want Bord Bia quality assurance and that the consumer demand is for high-quality Irish beef.”

“Now, the commitment must be forthcoming from processors and retailers to pay for this high-quality Irish beef that the Irish public demands.”

“If the beef industry is genuinely committed to the beef sector, then we need to see prices rise now before calving season when decisions about beef production for the year are made.”

“Looking to the future, when beef will have to compete, with not only other meats but imitation products, that taste and quality of Irish beef will be a key driver for Irish and international consumers.”


He stressed that preparing young farmers to deliver this product will require new thinking and industry buy-in to help young farmers adapt.

“Young beef farmers need leadership more now than ever before and the leadership within Macra na Feirme is here to deliver,” Duffy concluded.

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