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HomeFarming NewsNew app to help sheep farmers become more profitable
Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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New app to help sheep farmers become more profitable

Herdwatch will release its all-new sheep management app, ‘Flockwatch’, in early 2022.

The news comes following the launch of the “market-leading” farm management software’s new farm mapping technology in August.

In a statement, CEO Fabien Peyaud said: “Flockwatch is going to be a big help to sheep farmers.”

“It shows the direction of travel for our business and that we are responding to demand from our existing members. Over a quarter of them also keep sheep today.”

“The new system will bring something completely new to sheep farmers in the form of an easy-to-use app that will allow farmers track their flock performance and profitability.”

“It’s a similar concept to Herdwatch but also different as sheep farmers have many different needs to a beef or dairy farmer.”

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“Our mission to help to digitalise farming continues. Flockwatch will give sheep farmers something that does not exist anywhere today with a feature set that is designed around how they farm throughout the year.”

Peyaud, a French native who has lived in Ireland for 25 years, founded Herdwatch in 2011 with support from FRS Network (Farm Relief Services).

“Up to this point, anyone who wants to manage their flock performance has very little to choose from.”

“Herdwatch was created from the start by working with cattle farmers to build a solution that suited their needs and was easy to use. Flockwatch has been the same, but with sheep farmers.”

How will it work?

With Flockwatch, sheep farmers will have an app at their fingertips that works “seamlessly” with EID readers,

This will allow for “rapid” recording for lambing, compliance, weights and “everything else they need to turn data into profit”, such as breeding productivity, animal health and growth.

15,000 farmers

Herdwatch is a true success story in the ag-tech sector and has an impressive 15,000 farmers actively using their software-as-a-service platform.

They have made their name by delivering a “simple, easy to use and reliable” app.

According to a recent survey of their existing members, the app saves farmers an average of 3 hours a week on paperwork.

With a team of almost 45 people, the company are now setting their sight on their next ambition centred around the new Flockwatch app and international growth.

Register your interest.

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