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Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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Ag businesses moderning their approach through digitalisation

Businesses can now modernise their approach and give customers a new, efficient way of trading through DueTrade, which develops customisable business-to-business apps.

Since its launch over two years ago, it has gone from strength to strength, working with traditional businesses, such as grain merchants, millers, and meat suppliers.

It has secured local and global clients, growing the team and increasing brand awareness.

Within the agricultural sector, DueTrade has developed and launched applications for grain merchant, Dewing Grain, and Europe’s largest miller and the tenth largest in the world, Good Mills Group GmbH.

The original idea behind the business sprung from DueTrade’s founder, Henry, and his family’s grain trading firm.

It “needed help to stay relevant, move forward with the times, and be able to connect with farmers”.

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It desired to “offer a new way of receiving information about grain news, markets and prices”.

Shortly afterwards, Henry spotted an opportunity to create a bespoke solution to assist more traditional sectors to make trading more efficient.

Digitalisation and future-proofing

Dewing Grain’s app launched in October 2020 and has allowed them to reach and communicate with numerous industry experts easily and efficiently.

Josh Dewing, seed manager at Dewing Grain, says the firm has picked up “quite a few” new customers because “they can see that we have invested time and money into our industry by investing in technology”.

“Overall, having DueTrade create an app for us has been great for business.”

DueTrade’s mission is to assist traditional industries, such as agriculture, modernise their approach through digitalisation and futureproofing their business.

They want to be the “go-to company” to build B2B applications for these industries.

They want to ensure they embrace digitalisation rather than be threatened by technical disruptions so the “less technical industries are not left behind as the way of working continues to change”.


The applications give their customers all the information, plus the ability to make a trading decision, from their pockets for free.

Utilising these applications modernises a business’s approach, improves the relationships with its customers, improves its brand awareness, increases sales and positions itself as a market leader.

Last month, the app developer for the ag industry recently picked up the Rising Star award for London and East Anglia for “developing an innovative product that has significant potential for the future”.

The StartUp Awards National Series was established in 2022 to highlight the success of startups across nine UK nations and regions and to celebrate the achievements of entrepreneurs in all sectors of the economy.

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