Bombardier Recreational Products (BRP) is continuing to grow its Can-Am off-road dealer network in Ireland with the appointment of two new partners.
The addition of Cowan Bros NI Ltd in Northern Ireland and Pro Trailers & Machinery Ltd in the Republic of Ireland is part of ongoing expansion plans to increase its share of the utility market.
Pro Trailers & Machinery Ltd – a specialist agricultural equipment dealer – will expand its portfolio of premium products with the addition of the Can-Am off-road line-up.
The agreement forms part of its ongoing business strategy to continue strengthening its product offering with vehicles that are suitable for use in a variety of industries while also increasing the firm’s sales opportunities.
Cowan Bros – a family-run business with over 50 years of experience in the construction and agricultural sectors – will add the Can-Am off-road line-up to the products it sells at its two depots at Mallusk (Co. Antrim) and Eglinton (Londonderry).
The agreement will enable the business to meet the “growing” demand for utility ATVs and SSVs in the sectors in which its customer base works.
At each depot, there is a dedicated team on hand to assist new and existing customers in finding the right ATV or SSV for the job at hand.
BRP stated that it manufactures its vehicles to a “very high” standard, from the Rotax engines, which power them to the “innovative” designs that improve the handling, comfort and ease of use when out on the trails or towing or hauling goods and equipment.
Spring machinery shows
In other related news, the AJS Spring Farm Machinery Shows are among the first agricultural-related events that farming, and machinery enthusiasts can earmark in their 2023 diaries.
Millstreet, Co. Cork will see the first of the three shows return to the Green Glens Arena on January 18th and January 19th, 2023.
Ireland’s premier farm and plant machinery, equipment and services show, which is located just off the M1, features an “extensive” range of exhibitors from both the agricultural and plant sector.
Read more on this news article on That’s Farming.