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Catherina Cunnane
Catherina Cunnanehttps://www.thatsfarming.com/
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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Farmers projected to trade 450,000 animals over next 3 years on new free trading platform

Farmers across Ireland are projected to trade 460,000 farm animals over the next three years using a free online trading platform.

That is according to farm software company, Herdwatch, who have launched a new commission-free online space for farmers to advertise their animals called Buy & Sell by Herdwatch.

Across the country, farm-to-farm movements of animals have been on the rise over the last 10 years, with a 50% increase from 1 million in 2011 to 1.5 million movements in 2021.

That trend is set to continue as farmers increasingly utilise digital technologies to make their activities more efficient, according to Herdwatch.

On a county-by-county basis, Herdwatch forecasts the largest number of trades will come in Cork (60,000), followed by Tipperary (40,000), Limerick (25,000) and Galway (25,000).

With farmers already having provided information about their animals on Herdwatch, the Buy & Sell by Herdwatch platform allows them to advertise those animals, including verified data.

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That includes breed, age, movements, weights and more – helping farmers to ensure they receive “the best value for their animals”.

Farmers are also able to add photos and a video to their free listing.

The animals are advertised for sale 24/7, 365 days a year, until they are sold, and no commission is charged for animals sold via the platform.

The trading platform is provided as part of the suite of services available to over 18,000 farmers who are members of Herdwatch and is also available for free to any farmer who downloads the Herdwatch app.

Buy & Sell listings can be viewed by visiting buyandsell.herdwatch.com or by downloading the Herdwatch app from the App Store.

Peyaud comments

Speaking about the new service, Fabien Peyaud, CEO and co-founder of Herdwatch said,

“The level of farm-to-farm trading is growing all the time, and across the country, we fully expect to see more livestock traded this way using our commission-free platform.

“At Herdwatch, our mission is to help make life easier for farmers. We are committed to using modern technology to simplify farming life and reduce the workload facing farmers. That is why we continue to invest in improving our service and in upgrading the app to meet the growing needs of farmers.”

“Trading livestock is an important part of modern farming life, and that is why we felt adding this online trading service was a no-brainer.”

“In the short time, it has been live, we are already seeing it gain significant traction as farmers look to advertise their animals to our 18,000+ Herdwatch members. We’ve been getting very positive feedback from buyers and sellers.”

“We know the buying and selling of livestock can be a time-consuming activity for farmers, and now farmers can do that without even leaving the Herdwatch app.

“Ultimately, this is about saving farmers time, and we hope they will find this latest service a further benefit of Herdwatch,” Mr. Peyaud concluded.

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