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HomeBeef‘Bulls out for Cancer’ charity campaign
Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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‘Bulls out for Cancer’ charity campaign

Beef and dairy farmers aim to raise £5,000 as part of Breedr’s ‘Bulls out for Cancer’ testicular cancer awareness campaign.

To date, they have raised over £1,000 for the OddBalls Foundation, while also improving their herd genetics.

The campaign coincides with the launch of new breeding reports in its free app. According to Breedr, the reports align with AHDB Key Performance Indicators, helping farmers to identify the best genetics for continual herd improvement.

Suzy Wheal, the co-founder of Breedr, said:

“We are encouraging farmers to log when they turn their bulls out with the cows and when females are bulling so that the app can generate alerts for returning cows and calving dates.”

“By inputting simple data like that, as well as the sires, dams, calving ease and weaning weights, the app can automatically generate reports showing which bloodlines produce the best calves, whether that’s as replacements or for finishing.”

Bulls out for Cancer 

For every bull logged in the app in May, June and July, Breedr is donating £10 to The OddBalls Foundation. An extra 10p is added for each bulling activity or artificial insemination added.

Farmers who share their photos or video on Twitter with the hashtag #BullsOutForCancer will earn another £1 for the charity.

“Around 2,300 men are diagnosed with testicular cancer each year. The OddBalls Foundation is all about raising awareness and getting men to check themselves regularly.”

“Healthy balls are vital to farmers, whether that’s their own or their bulls’. They’re clearly a vital part of any breeding system!”

Tom Ellis, OddBalls Foundation, added: “Thank you to Breedr for raising money for the OddBalls Foundation.”

“The money raised will go into helping us raise awareness of testicular cancer and get more men and boys talking about and checking their balls.”

Breedr was established to help farmers improve efficiencies through free and easy data analysis.

Farmers can record everything they need to know about their animals on the phone app.

They can scan electronic ear tags, and weights from digital scales, sync movements to BCMS, record medicine use, breeding and fertility information, and then analyse that data to improve efficiencies.

They now have over 3,000 members and 130,000 registered animals.

More on Breedr.

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