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Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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Amazone Group reports turnover of €537m in 2020

The Amazone Group, a family-run company, has placed its total revenue for 2020 at €537 million (2019: €467 million).

By doing so, AMAZONE, an agricultural ground care machinery manufacturer, has achieved the highest revenue in its 138-year history. Furthermore, its sales increased by 15% worldwide compared to the previous.

Amazone Group Revenue 2020

Despite the limitations of the coronavirus pandemic, the company managed to increase its sales considerably.

“This is an excellent result and a great success for the entire AMAZONE Group and our partners,” stated Christian Dreyer and Dr. Justus Dreyer.

“During the last financial year, the entire team has done its absolute best to maintain normal operations throughout the coronavirus pandemic.”

“Thanks to the strong commitment and discipline of all our employees, and together with our sales partners, we were able to prevent any production delays and fulfil all our orders.”

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Exporting 80% of products

The company stated that its broad international positioning, in particular, played a role in achieving this positive result.

With an export proportion of over 80%, and a wide product portfolio for customers of all sizes, AMAZONE benefited from an advantageous position on all the major export markets.

Agricultural machinery sales were particularly successful in Germany, Denmark, Belgium, Russia, and Austria. Furthermore, the company also achieved excellent sales in France, Poland, and Great Britain.

The number of employees remained stable throughout the year and is currently at 1,900 employees worldwide.

Projects in 2020

Despite the coronavirus pandemic’s challenging conditions during the last year, AMAZONE succeeded in completing various important investment projects as planned.

Its new spare parts centre, the Global Parts Center – opened at the Tecklenburg-Leeden site. The centre has increased storage capacity and brand new, state-of-the-art logistics concept, resulting in significantly shorter lead times.

To expand its international sales activities, AMAZONE opened a new subsidiary in Ukraine.

In total, the company’s investments in fixed assets in 2020 were in the tens of millions. It invested more than 6% of its turnover in research and development.

This year, a major expansion of the Bramsche site is planned. It will extend its large machinery production plant off the BAB A1 motorway with 8,000 sq. m. of new floor area.

“Unfortunately, many agricultural machinery exhibitions and industry events, which would normally provide us with important contact points for the presentation of our innovations, are being cancelled due to the coronavirus pandemic,” report the Dreyers.

“We are trying to compensate for this with our strong, ubiquitous sales team and dealer network. Besides this, we are continuing to expand our digital communication channels.”

“Our new website, which was redesigned last year, provides information and ways to contact us in a user-friendly layout.”

“In addition, a 360-degree virtual tour provides an insight into the latest product lines of our agricultural and ground care machinery ranges. The use of various digital service tools has become very well-established in our relationship with our specialist dealers.”

Sales expected to remain similar to 2020

The two owners are optimistic about the forecast for 2021: “As we speak, incoming orders in all product areas are doing well.”

“Accordingly, we can be very positive about the first half of 2021. However, the ongoing pandemic, persistent economic challenges and the ever-changing political situation may negatively affect the economy.”

“In addition, we are currently faced with disproportionate price increases and bottlenecks from our suppliers.”

“What’s more, the agricultural sector is facing an increased number of extreme weather events, due to climate change. On the other hand, global demand for high-quality foods continues to grow. Despite all these uncertainties, we expect sales to remain at a similar level to last year in 2021.”

You can find more farm machinery-related news here.

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