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€14m quality-assured beef export deal struck

Lidl Ireland has secured an export deal to the value of €14 million, to supply Irish beef to Europe and the US.

The deal will see 17 fresh and frozen Bord Bia Quality Assured products exported over the next 12 months to Lidl stores in the USA and around Europe;.

This includes 250,000 burgers across 3,200 German stores and two planned promotions in the US. Beef will be supplied by Liffey Meats, in Co. Cavan.

Game-changer

Ciaran Beirne of Liffey Meats said: “This opportunity to leverage new international markets is a game-changer for our business.”

“We are extremely grateful to Lidl for the ongoing support and investment, particularly now in these unprecedented times.”

“We look forward bringing premium Irish grass-fed beef to consumers across the globe.”

Tangible efforts

Tara McCarthy, CEO of Bord Bia, said that Lidl Ireland has always been a significant exporter of Irish food and drink and a committed stakeholder in the Irish food industry.

“This is an exceptionally challenging time for Irish suppliers and Irish farmers, so I am pleased to see Lidl’s tangible efforts to support the Irish beef industry and its continued commitment to sourcing Bord Bia Quality Assured Irish beef.”

Finally, John Paul Scally, managing director for Lidl Ireland and Northern Ireland, said:“At Lidl, supporting and developing our local supplier network has always been a priority for us and now, more than ever, we are committed to investing in our partners.

“With our commitment and support they can strengthen their supply chains, build their capacity and workforce to supply not only the island of Ireland, but more than 18 countries across Europe and the US with quality Irish beef.”

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