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Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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‘You have to be able to see the faults in your own stock’

In this week’s Suckler Focus, That’s Farming, speaks to Adam Armour of Woodvale Angus. He discusses the family’s long-standing association with the breed, securing bulls in AI stations, and success on the show circuit.

“Keeping numbers down, but quality good” has been the Armour family’s primary aim since they began suckler farming over three decades ago.

25-year-old Adam Armour runs a multi-breed suckler and sheep enterprise, with his father, Alwyn, and mother, Carol, in Dromara, County Down.

His father began suckler farming in 1990 and established their Woodvale Angus herd five years later.

Humble beginnings 

The foundation Angus female was Priestland Lady Jane, which they purchased from Sam McCollum of the Priestland herd in Bushmills.

They acquired other cow families over the years, including the Tofts Poly Prides, and three Canadian embryo families: the Miss Annies and the Tidy Bees from the Coldstream herd, and the Kinannies from the Argwen herd.

Later purchases were from the Edwina family from Duncanziemere herd in Ayrshire and the Delia family from the Curlhurlie herd in Edinburgh.

Adam was keen to introduce other native breeds to the farm, which is now home to twenty pedigree breeding females.

This led him to establish a pedigree Hereford herd in 2013, a Shorthorn herd the following year and a flock of Dorset sheep in 2016.

The family secured their foundation Hereford female, Solpoll One Starlet J19, from J&W McMurdie, Solpoll herd, Ballygowan.

They added other females from the Dorepoll herd, Dundrod, and the Barnburn herd, Saintfield.

Lougherne Tessa from Duncan McDowell, Newtonards, laid the foundations for their pedigree Shorthorn herd.

Adam later purchased Craigfaddock Lady Annetta in partnership with his girlfriend, Cathy Holmes, from David & John Alexander of the Craigfaddock herd, Cloughmills.

Besides, the family invested in 20 ewe lambs from Ben Lamb, Richhill flock, Richhill, Armagh, to establish their Dorset flock.

Balmoral Champions 2021

Woodvale Angus 

The young farmer told That’s Farming:

“We selected the native breeds for their maternal characteristics, easy fleshing and their ability to produce high-demand, quality beef.”

“We generally use a stock bull, but are keen to bring different genetics into the herd through AI, using highly proven bulls such as Rawburn Transformer.”

Aberdeen Angus breeding females are the most common sight on the 45-acre enterprise despite their venture into other breeds in recent years.

“The first stock bull was Brigade 5TH of Ladeside, bred by Woodvale Roscoe Y054, who we later retained as a stock bull after his father.”

“Woodvale Roscoe bred us many champions, including the 2003 October Perth Champion, Woodvale Endeavour, the first and only home-bred Aberdeen Angus Perth male champion from a Northern Ireland herd. “

“A later bull purchased was Wedderlie Net Profit with the Forsythe family. Moneymore, who bred us the intermediate reserve champion at the Stirling Bull Sales in 2015, as well as a son, Woodvale Network, who is still used in AI Services.”

“AI has also allowed us to continue using bulls such as Wedderlie Net Profit throughout the years.”

“One of the most influential bulls in recent years has been Oakmoor Mr Paul, who bred us the Balmoral Aberdeen Angus Champion and Overall Beef Interbreed Champion of Champions at Balmoral Show this year.”

“This was a massive achievement for myself and the herd, as we have been showing at Balmoral since 2000, and further because she was a home-bred cow.”

Adam Armour of Woodvale Angus discusses a long-standing association with the breed, securing bulls in AI stations, and success at shows.
Woodvale Kool Jaguar
Calving system

The family operates a split calving system, with half in spring and the remainder in autumn, which ensures a constant supply of bulls throughout the year.

They sell bulls to both pedigree and commercial herds, with Angus bulls “highly favoured” for their ease of calving in dairy herds. On the other hand, they retain all heifers as replacements, calving these down at 24-months.

The aforementioned 2021 Balmoral Champion is a home-bred 2-year-old cow with her heifer calf at foot.

“Our ideal cow is medium-sized (around 800kgs), has plenty of milk, is easy calved and has all the characteristics of the Angus breed. We cull any females that give problems.”

“The aim is always one calf per cow per year. All cattle are weight recorded through the Breed Plan (EBVs). We are currently keen to use bulls with high growth rates and feed efficiency.”

“Any pedigree or commercial herd needs low maintenance, cost-effective females, and the use of high-genetic merit bulls.”

Agri shows 

Using the best available genetics and advocating a selective breeding policy have transpired into success on the show circuit, as the young farmer highlighted.

“The first big success for Woodvale Anberdeen Angus was being awarded 2003 October Perth Champion, with Woodvale Endeavour, the first and only home-bred Aberdeen Angus Perth male champion from a Northern Ireland herd.”

“Angus cattle-related highlights for me were winning both Aberdeen Angus champion and overall beef interbreed champion of champions at Balmoral Show this year with our home-bred junior cow, Woodvale Miss Annie. “

“Another highlight was winning the overall calf champion title at the NI Angus Club Calf show in 2014 with Woodvale Kool Jaguar, who we sold to AI Services.”

Hereford cattle-related highlights are winning the 2014 RUAS Balmoral Show Supreme Champion Hereford with foundation female, Solpoll One Starlet J19 and two male championship titles at the Hereford National Show in 2015 and 2017.

Success with the Shorthorn breed includes securing the female champion silverware at the National Show in 2015. Besides, the family also scooped the overall champion title at the 2019 Beef Shorthorn Calf Show.

“I have also had many personal successes as a young person in the show ring, winning several young handlers classes.”

“This included the NI Pedigree Calf fair twice. I now prepare other people’s cattle for shows and sales, alongside working in a local farm store and relief milking.”

Adam Armour of Woodvale Angus discusses a long-standing association with the breed, securing bulls in AI stations, and success at shows.
Woodvale Mr Atlantic 4200gns
All images provided by interviewee
Pedigree breeding 

Having claimed the above titles and secured bulls in AI, the Co Down breeder summed up the family’s journey to date by outlining what it takes to succeed in the field.

“To be successful in pedigree breeding, you have to be able to see the faults in your own stock.”

“We have consistently culled any females that were not doing as good of a job as we wanted.”

“We are satisfied with the current performance and size of the herd. The biggest focus for us going forward is to keep improving feed efficiency. This is to help meet the goals for lowering emissions.”

“In the future, with all the information available in terms of EBVs and sourcing high genetic merit sires, we will hope to progress to the next level,” he concluded.

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