Former master butcher, Leonard Greene, is the founder of TonicTreat, a healthy dog treats business in Multyfarnham, Co. Westmeath.
He has been selling his unique dog treats to specialist retailers and distributors in Scandinavia, France and other countries within Europe for the past seven years.
As a small business owner, he now feels the timing is right to launch a brand in Ireland where customers can shop direct.
TonicTreat founder Leonard Greene said:
“Levels of dog ownership has gone through the roof in Ireland with many dog lovers able to work from home now able to care for the four-legged companion they have always wanted, or perhaps that their children have always wanted.”
The tasty real meat snacks have been a big hit for dog owners who seek trustworthy treats with healthy ingredients for their beloved pets.
The range includes the original healthy recipe and products for specific health issues such as joint care, dental plaque and a natural anti-worm solution.
The company has also been busy developing new treats and expects to launch several new health-focused editions later this year.
“We have found that customers feel more at ease when they know where their dogs’ food is coming from.’”
“With TonicTreat, they can be safe in the knowledge that the treats are coming directly from production right here in Ireland to their doors.”
“Where possible, the company uses only Irish ingredients. This has been an important aspect of our treats for our European customers as Irish origin ingredients are seen as high quality and trustworthy. Our meat and seaweeds are sourced only from Ireland. By their nature, our herbs are sourced from around the world.”
“One of the key criteria we work with is that we only use ingredients that help to bring health benefits to your dog. We don’t and won’t use any grain, fillers, or artificial ingredients of any kind.”
100% real Irish beef
The first ingredient for the Master butcher to start with when making a dog treat is, of course, the meat.
Leonard sources grass-fed Irish beef locally from animals who have been slaughtered following the Department of Agriculture’s strict quality standards.
“Meat is an important protein for dogs which needs to be replaced daily. We preserve and lock in the delicious aroma of the beef using our purpose-built air dryer. Not only is the treat supportive of good health, but dogs love it too.”
Seaweeds are the next key ingredient, which are packed full of nutritious vitamins and minerals.
“A special blend of carefully selected herbs is added to help with natural health remedies for different needs.”
“Finally, it is all wrapped up in a tasty collagen skin. This is another important protein for dogs that is great to help with healthy teeth, and joints, coats and skin.
Save time, order online
An added reason to make the timing perfect for TonicTreat to launch now is that more and more shoppers are enjoying the convenience of online shopping.
A box of TonicTreat will last over a month, depending on how frequently owners like to give treats.
For first-time tryers, TonicTreat is offering sample packs, and busy owners can also opt into a subscription service.
Check out www.tonictreat.com to learn more.
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