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Catherina Cunnane
Catherina Cunnane
Catherina Cunnane hails from a sixth-generation drystock and specialised pedigree suckler enterprise in Co. Mayo. She currently holds the positions of editor and general manager at That's Farming, having joined the firm during its start-up phase in 2015.
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‘Most farming families across rural Ireland have been affected by cancer’

With Daffodil Day street sales and in-person fundraisers unable to go ahead again this year, the Irish Cancer Society says it is relying “more than ever” on businesses to be part of its “most important” fundraiser yet.

Due to the current public health restrictions, the flagship fundraiser cannot go ahead in its traditional way with street sales of fresh daffodils or daffodil pins, and community events.

However, there are still many ways for the public to get involved with this year’s Daffodil Day, which is taking place on Friday, March 26th, supported by Boots Ireland.

Throughout the pandemic, the Irish Cancer Society has continued to provide vital services and support to patients and their families.

Services like Night Nursing, the Freephone Support Line: 1800 200 700 and Volunteer Driver service are available because of Daffodil Day’s vital funds.

The charity uses funds from its Daffodil Day campaign to help the 44,000 people who will hear the words “you have cancer” each year.

Dairygold’s support

Dairygold, its staff, farmer members and customers, have raised over €100,000 for the Irish Cancer Society since partnering with the charity in 2015.

The agri-business will support Daffodil Day this year by selling pins and fresh daffodils in their co-op superstores, which remain open as essential retailers.

It will also play host to virtual Daffodil Day coffee mornings for its staff.

Dairygold’s retail marketing manager, Gillian Foley, says: “We would encourage any business to get involved in supporting Daffodil Day this March.”

“Everyone involved is really thrilled to play their part in funding the great work of the Irish Cancer Society.”

“Supporting the Irish Cancer Society is hugely important to us in Dairygold because we realise that most farming families across rural Ireland have been affected by cancer in some way,” says Gillian.


One such family touched by cancer is the Ryan family in Tipperary, who support the #WrapItPink campaign. Maurice Ryan was diagnosed with pancreatic cancer and sadly passed away in March 2020.

“It gives me great pride as a Dairygold supplier to see them supporting Daffodil Day,” Michael, a Dairygold regional committee member, explains.

“The money is needed, whether for cancer research or for supporting families. When my dad received his diagnosis in November 2019, we could see where all the money that is fundraised goes through the support that we had.”

“I never cried as much as I did after I heard he had cancer. We looked up the Irish Cancer Society website to get some information on exactly what we were facing at that stage. We had enough information and as much help as we ever could have wanted.”

“We’re a Dairygold family all our life,” says Michael’s mother, Betty. She thanks South Tipperary Hospice for its support and says “and it means the world to us that Dairygold is supporting the Irish Cancer Society”.

Further information

For more information, click here.

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