Report with prices from the 2021 Aubrac cattle sale at Tullamore Mart.
Entries sold to €3,200 at the Irish Aubrac Cattle Society’s premier show and sale on Saturday, October 23rd, 2021.
Leading the charge at this price tag was Francis Donohoe’s Johnstown Niamh 1658, a first prize-winning in-calf heifer.
According to a spokesperson for the society, 42 females and 11 males came under Tom Cox’s hammer at Tullamore Mart.
Aubrac cattle prices
Weanling heifers
A spokesperson told That’s Farming:
“Weanling heifers were first into the ring. First, prize-winner, Shrubbywood Perfection, daughter of top AI bull, Consensuel, stole the show in this class, earning a cool €2,900 for owners, Joanne and Shane Bowers, Shrubbywood Aubracs in Co Westmeath.”
“Turloughmore Pixie, from the Turloughmore herd of Mr Kevin O Brien Co Galway, left the ring with a price tag of €1,800. The average price for weanling heifers was €1,460.”
Maiden heifers
According to the spokesperson, quality was “top-notch” in the maiden heifer ring.
The champion [main image], Ballintra Paula from the famed herd of Mr John Walsh from Co Donegal, changed hands at €2,300. That’s Farming recently profiled the Walsh family, owners of the Rockhill Aubrac herd.
The reserve champion, Ashbrook Pettle [below], from Michael Hanlon’s Ashbrook Aubrac Herd from Dring, Co Longford, climbed to €3,050. He set what is understood to be a record price for an Aubrac bull at auction last year when Ashbrook Othello changed hands for €4,350.
Meanwhile, Westmeath breeder, Francis Donohoe, returned to the ring with Johnstown Olivia 1670 and secured €2,500. Next on the price table was the Walsh family’s Ballintra Polly at €2,400.
According to a spokesperson, the average price for maiden heifers was €1,895.
In-calf cows
Ballywire Eliza from the herd of Mary Jennings and John Cunniffe Co Roscommon took first prize in the in-calf cow class and made €2,750. She is a DPZ daughter and sold with a bull calf at foot.
Second prize-winner, Thornhill K 527, and a heifer calf, property of Kevin Ryan Tipperary fetched €2,400.
Thornhill K 400, also belonging to Mr Kevin Ryan, sold for €2,400 with a Bison son at foot. The spokesperson added that in-calf cows levelled at €2,516.
Bulls
Ballintra Pepe took home silverware for Mr John Walsh of Ballintra Aubracs, Ballintra Co Donegal in the bull class. A son of Delrieu Miami, he found a new home at €2,100.
Second-prize winner, Deerpark Pierce from the Deerpark Aubrac Herd of Mr James and Tomas Lacey from Carrick-on-Suir, Co Tipperary climbed to €2,500.

Pullagh Paolo, a son of AI bull Turloughmore Magnificent from the Pullagh Aubrac herd of Brian and Christopher Gallagher from Co Sligo, fetched €2,000.
The spokesperson reported that the average price for bulls was €2,160.
“Congratulations to all the prize winners and best of luck to all our buyers,” the spokesperson concluded.